Segments

Segments allow you to group subscribers into separate audiences and target them with relevant notifications.

Segment Creation & Editing

Each segment has a name and a set of conditions that define the audience to be targeted.

First, choose a name for your segment. This should be something descriptive of the audience.

If you're going to be creating several similar segments consider using a nomenclature that makes them easy to categorize and search. For example, if you are creating many segments that define a user interest perhaps prefix the segments with "Interest: "

Next, if you'd like your segment to override the default icon when it is targeted you may enable the "Override Default icon" option and upload an image.

Next, move on to choosing the attributes that will define the audience.

Each new row you add under the "Any of the following are true" will be OR'd together. I.e., if a subscriber matches ANY of the lines then they will be included in this audience.

Each new row you add under the "All of the following are true" will be AND'd together. I.e., a subscriber MUST match at least one of the OR conditions in ALL of the AND groupings.

Attribute Definitions

Pushly supports several segmentation attributes out of the box and can add custom attributes using your own 1st and 3rd party data. Contact your account manager for more information on custom attributes.

Category

Attribute

Definition

Behavior

Allow Referrer

The URL of the page the subscriber visited before allowing permissions

Behavior

Allow Age

The number of days since the subscriber allowed permissions

Behavior

Allow Date

The date the subscriber allowed permissions

Behavior

Allow URL

The URL of the page the on which the subscriber allowed permissions

Behavior

Campaign Status

Target subscribers who are/aren't part of a platform campaign

Behavior

Keyword

Subscribers who clicked on a notification tagged with the chosen keyword

Behavior

Last On Site

The date of the last time the subscriber was on the website

Behavior

Notification Clicked

Choose a notification to create an audience of subscribers who clicked that notification

Behavior

Notification Click Count

Target subscribers based on how many times they have clicked in a given time frame

Behavior

Page URL

Target subscribers based on which URLs they visit when they are on your site

Device

Browser

The browser the subscriber was on when they allowed permissions

Device

Is Desktop

If the browser the subscriber allowed was a desktop browser

Device

Is Mobile

If the browser the subscriber allowed was a mobile browser

Device

Operating System

The operating system the subscriber was on when they allowed permissions

Location

City

The city the subscriber was in the last time they visited your website

Location

Continent

The continent the subscriber was on the last time they visited your website

Location

Country

The country the subscriber was in the last time they visited your website

Location

Postal Code

The postal code the subscriber was in the last time they visited your website

Location

State / Province

The state/province/region the subscriber was in the last time they visited your website

Location

Custom Selection

Use the custom geo tool to select a geographic area which you would like to target. For a walk through of how to use the tool, please click here