Each segment has a name and a set of conditions that define the audience to be targeted.
First, choose a name for your segment. This should be something descriptive of the audience.
Next, if you'd like your segment to override the default icon when it is targeted you may enable the "Override Default icon" option and upload an image.
Next, move on to choosing the attributes that will define the audience.
Each new row you add under the "Any of the following are true" will be OR'd together. I.e., if a subscriber matches ANY of the lines then they will be included in this audience.
Each new row you add under the "All of the following are true" will be AND'd together. I.e., a subscriber MUST match at least one of the OR conditions in ALL of the AND groupings.
We supports several segmentation attributes out of the box and can add custom attributes using your own 1st and 3rd party data. Contact your account manager for more information on custom attributes.
The URL of the page the subscriber visited before allowing permissions
The number of days since the subscriber allowed permissions
The date the subscriber allowed permissions
The URL of the page the on which the subscriber allowed permissions
Target subscribers who are/aren't part of a platform campaign
Subscribers who clicked on a notification tagged with the chosen keyword
Set a time frame for when a user clicked on a a given Notification. For example, users who clicked on "politics" keyword once in the last 30 days
Last On Site
The date of the last time the subscriber was on the website
Choose a notification to create an audience of subscribers who clicked that notification
Notification Click Count
Target subscribers based on how many times they have clicked in a given time frame
Target subscribers based on which URLs they visit when they are on your site
The browser the subscriber was on when they allowed permissions
If the browser the subscriber allowed was a desktop browser
If the browser the subscriber allowed was a mobile browser
The operating system the subscriber was on when they allowed permissions
The city the subscriber was in the last time they visited your website
The continent the subscriber was on the last time they visited your website
The country the subscriber was in the last time they visited your website
The postal code the subscriber was in the last time they visited your website
State / Province
The state/province/region the subscriber was in the last time they visited your website
Use the custom geo tool to select a geographic area which you would like to target. For a walk through of how to use the tool, please click here