Segments

Segments allow you to group subscribers into separate audiences and target them with relevant notifications.

Segment Creation & Editing

Each segment has a name and a set of conditions that define the audience to be targeted.

Once you select Create Segment, you'll first choose a name for your segment. This should be something descriptive of the audience.

If you're going to be creating several similar segments, consider using a nomenclature that makes them easy to categorize and search. For example, if you are creating many segments that define a user interest perhaps prefix the segments with "Interest: Movies" or "Sports: NFL".

Next, if you'd like your segment to override the default icon when it is targeted you may enable the "Override Default icon" option and upload an image. This is optional.

Next, move on to choosing the attributes that will define the audience.

Each new row you add under the "Any of the following are true" (green star) will be OR'd together. I.e., if a subscriber matches ANY of the lines then they will be included in this audience.

Each new row you add under the "All of the following are true" (purple star) will be AND'd together. I.e., a subscriber MUST match at least one of the OR conditions in ALL of the AND groupings.

Attribute Definitions

We supports several segmentation attributes out of the box and can add custom attributes using your own 1st and 3rd party data. Contact your account manager for more information on custom attributes.

Category	Attribute	Definition
Behavior	Allow Referrer	The URL of the page the subscriber visited before allowing permissions
Behavior	Allow Age	The number of days since the subscriber allowed permissions
Behavior	Allow Date	The date the subscriber allowed permissions
Behavior	Allow URL	The URL of the page the on which the subscriber allowed permissions
Behavior	Allow Prompt	The prompt the subscriber saw when opting in
Behavior	Campaign Status	Target subscribers who are/aren't part of a platform campaign
Behavior	Keyword	Subscribers who clicked on a notification tagged with the chosen keyword
Behavior	Keyword Clicked	Set a time frame for when a user clicked on a a given Notification. For example, users who clicked on "politics" keyword once in the last 30 days
Behavior	Last On Site	The date of the last time the subscriber was on the website
Behavior	Notification Clicked	Choose a notification to create an audience of subscribers who clicked that notification
Behavior	Notification Click Count	Target subscribers based on how many times they have clicked in a given time frame
Behavior	Page URL	Target subscribers based on which URLs they visit when they are on your site
Behavior	Page Tag	Target subscribers based on the meta tags of the article they visit when on your site
Device	Browser	The browser the subscriber was on when they allowed permissions
Device	Subscriber ID / Push ID	The device's Push ID copied via the Web / Browser push Instructions or Native App Push instructions.
Device	External ID	The external ID is only available if you choose to pass this data to Pushly
Device	Type	The type of device the subscriber was on when they allowed permissions (Desktop, Mobile, or Tablet)
Device	Operating System	The operating system the subscriber was on when they allowed permissions
Location	City	The city the subscriber was in the last time they visited your website
Location	Continent	The continent the subscriber was on the last time they visited your website
Location	Country	The country the subscriber was in the last time they visited your website
Location	Postal Code	The postal code the subscriber was in the last time they visited your website
Location	State / Province	The state/province/region the subscriber was in the last time they visited your website
Location	Custom Selection	Use the custom geo tool to select a geographic area which you would like to target. For a walk through of how to use the tool, please click here