Segments

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Segments
Segments allow you to group subscribers into separate audiences and target them with relevant notifications.
Segment Creation & Editing
Each segment has a name and a set of conditions that define the audience to be targeted.
Once you select Create Segment, you'll first choose a name for your segment. This should be something descriptive of the audience.
If you're going to be creating several similar segments, consider using a nomenclature that makes them easy to categorize and search. For example, if you are creating many segments that define a user interest perhaps prefix the segments with "Interest: Movies" or "Sports: NFL".
Next, if you'd like your segment to override the default icon when it is targeted you may enable the "Override Default icon" option and upload an image. This is optional.
Next, move on to choosing the attributes that will define the audience.
Each new row you add under the "Any of the following are true" (green star) will be OR'd together. I.e., if a subscriber matches ANY of the lines then they will be included in this audience.
Each new row you add under the "All of the following are true" (purple star) will be AND'd together. I.e., a subscriber MUST match at least one of the OR conditions in ALL of the AND groupings.
Attribute Definitions
We supports several segmentation attributes out of the box and can add custom attributes using your own 1st and 3rd party data. Contact your account manager for more information on custom attributes.
Category
Attribute
Definition
Behavior
Allow Referrer
The URL of the page the subscriber visited before allowing permissions
Behavior
Allow Age
The number of days since the subscriber allowed permissions
Behavior
Allow Date
The date the subscriber allowed permissions
Behavior
Allow URL
The URL of the page the on which the subscriber allowed permissions
Behavior
Allow Prompt
The prompt the subscriber saw when opting in
Behavior
Campaign Status
Target subscribers who are/aren't part of a platform campaign
Behavior
Keyword
Subscribers who clicked on a notification tagged with the chosen keyword
Behavior
Keyword Clicked
Set a time frame for when a user clicked on a a given Notification. For example, users who clicked on "politics" keyword once in the last 30 days
Behavior
Last On Site
The date of the last time the subscriber was on the website
Behavior
Notification Clicked
Choose a notification to create an audience of subscribers who clicked that notification
Behavior
Notification Click Count
Target subscribers based on how many times they have clicked in a given time frame
Behavior
Page URL
Target subscribers based on which URLs they visit when they are on your site
Behavior 
Page Tag
Target subscribers based on the meta tags of the article they visit when on your site
Device
Browser
The browser the subscriber was on when they allowed permissions
Device
External ID
The external ID is only available if you choose to pass this data to Pushly
Device
Type
The type of device the subscriber was on when they allowed permissions (Desktop, Mobile, or Tablet)
Device
Operating System
The operating system the subscriber was on when they allowed permissions
Location
City
The city the subscriber was in the last time they visited your website
Location
Continent
The continent the subscriber was on the last time they visited your website
Location
Country
The country the subscriber was in the last time they visited your website
Location
Postal Code
The postal code the subscriber was in the last time they visited your website
Location
State / Province
The state/province/region the subscriber was in the last time they visited your website
Location
Custom Selection
Use the custom geo tool to select a geographic area which you would like to target. For a walk through of how to use the tool, please click here
Macros
Custom Geo Segmentation
Last modified 9mo ago
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Segment Creation & Editing
Attribute Definitions