Segments
Each segment has a name and a set of conditions that define the audience to be targeted.
First, choose a name for your segment. This should be something descriptive of the audience.
If you're going to be creating several similar segments consider using a nomenclature that makes them easy to categorize and search. For example, if you are creating many segments that define a user interest perhaps prefix the segments with "Interest: "
Next, if you'd like your segment to override the default icon when it is targeted you may enable the "Override Default icon" option and upload an image.
Next, move on to choosing the attributes that will define the audience.
Each new row you add under the "Any of the following are true" will be OR'd together. I.e., if a subscriber matches ANY of the lines then they will be included in this audience.
Each new row you add under the "All of the following are true" will be AND'd together. I.e., a subscriber MUST match at least one of the OR conditions in ALL of the AND groupings.
We supports several segmentation attributes out of the box and can add custom attributes using your own 1st and 3rd party data. Contact your account manager for more information on custom attributes.
Category | Attribute | Definition |
Behavior | Allow Referrer | The URL of the page the subscriber visited before allowing permissions |
Behavior | Allow Age | The number of days since the subscriber allowed permissions |
Behavior | Allow Date | The date the subscriber allowed permissions |
Behavior | Allow URL | The URL of the page the on which the subscriber allowed permissions |
Behavior | Campaign Status | Target subscribers who are/aren't part of a platform campaign |
Behavior | Keyword | Subscribers who clicked on a notification tagged with the chosen keyword |
Behavior | Keyword Clicked | Set a time frame for when a user clicked on a a given Notification. For example, users who clicked on "politics" keyword once in the last 30 days |
Behavior | Last On Site | The date of the last time the subscriber was on the website |
Behavior | Notification Clicked | Choose a notification to create an audience of subscribers who clicked that notification |
Behavior | Notification Click Count | Target subscribers based on how many times they have clicked in a given time frame |
Behavior | Page URL | Target subscribers based on which URLs they visit when they are on your site |
Device | Browser | The browser the subscriber was on when they allowed permissions |
Device | Is Desktop | If the browser the subscriber allowed was a desktop browser |
Device | Is Mobile | If the browser the subscriber allowed was a mobile browser |
Device | Operating System | The operating system the subscriber was on when they allowed permissions |
Location | City | The city the subscriber was in the last time they visited your website |
Location | Continent | The continent the subscriber was on the last time they visited your website |
Location | Country | The country the subscriber was in the last time they visited your website |
Location | Postal Code | The postal code the subscriber was in the last time they visited your website |
Location | State / Province | The state/province/region the subscriber was in the last time they visited your website |
Location | Custom Selection | Use the custom geo tool to select a geographic area which you would like to target. For a walk through of how to use the tool, please click here |