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Segments allow you to group subscribers into separate audiences and target them with relevant notifications.
Each segment has a name and a set of conditions that define the audience to be targeted.
Once you select Create Segment, you'll first choose a name for your segment. This should be something descriptive of the audience.
If you're going to be creating several similar segments, consider using a nomenclature that makes them easy to categorize and search. For example, if you are creating many segments that define a user interest perhaps prefix the segments with "Interest: Movies" or "Sports: NFL".
Next, if you'd like your segment to override the default icon when it is targeted you may enable the "Override Default icon" option and upload an image. This is optional.
Next, move on to choosing the attributes that will define the audience.
Each new row you add under the "Any of the following are true" (green star) will be OR'd together. I.e., if a subscriber matches ANY of the lines then they will be included in this audience.
Each new row you add under the "All of the following are true" (purple star) will be AND'd together. I.e., a subscriber MUST match at least one of the OR conditions in ALL of the AND groupings.
We supports several segmentation attributes out of the box and can add custom attributes using your own 1st and 3rd party data. Contact your account manager for more information on custom attributes.