Notification List

The Notification List page displays all notifications that are scheduled to be sent or have previously been sent. Notifications are displayed in a chronologically descending order with scheduled notifications at the top followed by the mostly recently sent notifications.

Each row in the table represents a unique notification sent to an audience and contains all relevant information about the notification:.

  • Title

  • Body

  • Delivery Status

  • A/B Test Name

  • Audiences

  • Feature Icons

  • Delivery/Schedule Date

  • Delivery Statistics

  • Actions

The actions dropdown contains the following options:

  • View: Displays a page with a preview and full delivery statistics for that notification.

  • Duplicate: Opens the notification create page with a duplicate of the notification for quick alterations and deployment.

If the notification is part of a test additional actions are available:

  • View Test: Displays a page with aggregate test statistics and statistics for each variant in the test.

  • Duplicate Test: Opens the notification create page with a duplicate of the test for quick alterations and deployment.

Notification Details

The Notification Details page contains all relevant information about the notification and its performance over time.

A/B Testing

A/B Testing allows you to test visual and behavioral changes within a single notification against portions of your audience to determine what works best.

To enable A/B Testing during notification creation simply click the switch next to "Testing" in the Message section header:

Once testing is enabled additional options will be shown on the page. First, a new bar will appear that contains each variant that will be tested for this notification. New variants can be created by pressing the plus sign (+) after filling out the title and landing page of the first variant.

Once you've created each variant you want to test, scroll down to the "Test Configuration" section of the page. This section contains configuration options that allow you to name your test and determine how your test will be split and deployed to your audience.

First, enter a unique descriptive name that will be used in the future to identify the test and perform comparative reporting.

Next, choose the distribution type you want to use for this test:

  • Split Delivery: Delivers each variant a specified percentage of the full audience.

  • Sample: Delivers a sampling percentage of your audience to each variant before deploying the best performing notification to the rest of your audience. This option is not available for audiences with fewer than 5,000 subscribers.

Use the sliders to determine what percentage of your audience each variant and winner will receive. Each variant must receive at least 5% of the audience.

Lastly, if you choose the Sample distribution type, an additional configuration section will be available in the Scheduling section of the page. This section allows you determine when the variant with the best performance is deployed to the rest of your audience:

  • Time Elapsed After Send: Specify the number of hours that have elapsed after the initial variants were sent.

  • Specific Time: Schedule the winning notification to be delivered at a specified date+time in the future.

The minimum time that must be waited before deploying the winning notification is 1 hour after variant delivery.

Key Terms

While creating a Notification you will encounter the following terms:




The segment of subscribers that will receive the notification: All Subscribers: The notification will be delivered to all subscribers on your site. *Specific Segments": Choose individual segments that will receive the notification.


The headline of the Notification. It is recommended the character count remain below 40.


Additional content which is included below the Title. Character limit heavily depends on the subscribers device and browser combination, however no more than 150 characters are recommended.


This image will be displayed underneath the title and body of the notification on Windows and Android. Recommended minimum size is 360x180 with an aspect ratio of 2:1.


This image will be displayed as a medium-size icon next to the title and body of the notification on all platforms. Recommended size is 512x512 and an aspect ratio of 1:1.


This image will be displayed as a small black-and-white icon in the top left corner of an Android notification.


The URL for which the subscriber should be directed to after clicking on the notification.


Every user who clicks on this notification will be automatically tagged with the provided keywords. You can then build user segments based on users tagged with specific keywords.

You can add multiple keywords by pressing the enter/return key or entering a comma after each individual keyword.

Silent Delivery

When enabled, the notification will be delivered with no alert sound or vibration on supported mobile devices.


Determines how long the notification will attempt to be delivered to the subscriber.

For example: A notification with a lifespan of 1 day will not be delivered to a user who does not become eligible for delivery within 24 hours of the notification being sent.

Character Limits

The title and body of the notification only support a specific number of characters before the text is cut off. The number supported depends on several factors including:

  • The subscriber's operating system

  • The subscribers' browser

  • Whether an image was provided within the notification

The following are guidelines that can be used to ensure the greatest number of subscribers receive a notification with proper formatting:

OS: Browser

Title Characters

Body Characters

Android: All Browsers



Windows: Chrome



Windows: Firefox



Mac OS: Chrome, Firefox