Insights

This section of the platform gives users the ability to review, download, and share performance data.

Using Insights

Access the Insights section of the platform via the side panel. Once there, use the drop down menu to select which type of report you would like to run. There are two options available:

  • Delivery Report - Reporting associated with Notification deployment and performance

  • Acquisition Report - Reporting associated with the opt-in flow and subscription rates

Level

Select the desired level of reporting for your data to choose the primary thing you'll be reporting on:

Delivery Reports

  • Domain - Group all performance data at the Domain level

  • Notification - Breakout all performance data to the associated Notification

  • A/B Test - View performance of A/B Tests and associated Notifications

  • Campaign - Grouping of performance by executed Campaigns

Acquisition Reports

  • Domain - Group all performance data at the Domain level

  • Prompt - Group data by individual opt-in flows utilized

  • A/B Test - Break out data to show performance of flows within A/B Tests

Breakdowns

Select the desired breakdown for your data which will further segment the results in to buckets:

  • None - All data will be associated at the selected "level"

  • Browser - Group data by the browser on which the subscriber received the Notification (Chrome, Firefox, etc.)

  • Device Type - Group data based on which device the subscriber received the Notification (Desktop, Mobile, Tablet)

  • OS (Operating System) - Group data based on the Operating system on which the subscriber received the Notification (Windows, Mac, etc.)

Columns

Select the columns which you would like included in your data. Relevant Column definitions can be found below at the end of this page.

Filters

Using filters, you can narrow your search based on a number of different factors. Click the black "+ Filter" button and choose the attribute on which you wish to filter:

Once you've chosen the attribute you wish to filter on, select an operator ("contains", for example) and then enter/select your values:

Once your values are entered, click the green check mark. You can also add additional filters by clicking "+ Filter" again and following the same process:

Result Options

In the top-right corner of the Insights section, you will see the four options below. From left to right, they are:

  • Save - Keep this report for future use, it will appear on the drop down selector moving forward for only your user.

  • Share - Generate a URL to be shared with other team members. Clicking the link will take users to the report. A user must have access to the platform and Insights data to access shared reports.

  • Download - Download the data

  • Refresh - Update the report with the most recent data available

Definitions

Notification Columns/Filters

Term

Description

Audience Targeted

The segment(s) chosen to receive the Notification.

Audience Excluded

The segment(s) excluded from receiving the Notification.

Keywords

Tag(s) used to identify the type of content sent.

Campaign Name

If the Notification was part of a Campaign, the relevant name will be populated.

Landing URL

The URL to which subscribers were sent upon engaging with the Notification

Lifespan

How long the notification will attempt to be delivered to the subscriber.

Icon

The URL of the 250x250 pixel image used on the Notification.

Image

The URL of the large format image used on the Notification.

A/B Test Name

If the Notification was part of an A/B Test, the name of the test will populate.

A/B Test Weight

The percentage of audience assigned to the Notification as part of an applicable A/B Test.

Stage Name

If the Notification was in a Campaign, the assigned Stage will populate.

Notification Type

"Manual" means the Notification was sent by a team member creating and scheduling it. "Campaign" means the Notification was part of an automated series of Notifications.

Notification Metrics

Term

Description

Delivery

The subscriber’s browser indicated it received the Notification and the subscriber is still valid.

Impression

The subscriber became available and the browser was able to show the subscriber the Notification.

Clicks

The subscriber engaged with the Notification and was taken to the destination URL.

CTR (Click Through Rate)

The number of clicks divided by the number of impressions.

Delivery Rate

The number of impressions divided by the number of deliveries.

Prompt Columns

Term

Description

Name

The name of the prompt set when it was created.

Priority

The priority of the prompt to show to visitors compared to other prompts.

Style

The look and feel chosen for the prompt (e.g., Native, Slide, Bell).

Visitor Conditions

The conditions chosen to determine when the visitor should be prompted.

Prompt Metrics

Term

Description

Permissions Shown

Visitor was shown the option to adjust the Notification settings for the domain they are currently visiting.

Permissions Dismissed

Visitor clicked the "x" to close the native permission, did not select "Allow" or "Block"

Permissions Denied

Visitor clicked "Block" or other negative option on the Notification settings unit.

Subscriptions

The rate at which visitors converted to Notification subscribers.

Subscription Rate (Decimal)

If utilizing a two-step opt-in flow, the initial opt-in unit was shown to the visitor.

Prompts Shown

If utilizing a two-step opt-in flow, the initial opt-in unit was shown to the visitor.

Prompts Dismissed

If utilizing a two-step opt-in flow, the visitor closed the initial opt-in unit.

Prompts Accepted

If utilizing a two-step opt-in flow, the visitor responded in the affirmative to the initial opt-in unit, causing the Permission to show (Notification settings unit).

Prompt Accept Rate (Decimal)

If utilizing a two-step opt-in flow, the rate at which visitors responded in the affirmative to the initial opt-in unit, causing the Permission to show (Notification settings unit).