Subscriber Matching
Information on how to link your identifier for the subscriber to our subscriber profile.
Setting the Subscriber's External ID
Providing a unique User ID for your subscriber allows you to later interact with that subscriber via the API.
Once a subscriber's external ID has been set you may work with our team to set up bi-directional automated data syncs. The following use cases are common ways that publishers use the external ID via server-to-server requests:
Sending notifications to individual subscribers programmatically
Processing unsubscribe requests
Adding and removing profile attributes and events to subscribers
You can also check to see if the subscriber is already tagged with an External ID:
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