Using BlueConic in Campaigns
Allows users to send notifications to subscribers based on recommendations from the BlueConic CDP
Step 1: Configuring a Recommended Notification
Once users are in the Pushly platform, navigate to the Visual Builder during Campaign creation. Click the plus sign (+) to add a step to the workflow.
From the options that appear, select the Recommended Notification option to begin configuring user's settings.
Step 2: Select the Integration Source
On the configuration step, select the Integration Type, Application Name, and Store Name from the Source drop-down selector.
Step 3: Add a Configuration
Users can now start entering their configuration settings by creating a Boost. Every Boost can have multiple algorithms, and users can have multiple boosts in a single configuration. Click Add Configuration to begin.
Collaborative Filtering
Yes
Breaking News
Items most viewed by all visitors in the time frame defined in the collector
No
Look-alike-articles
Items that have similar content to the item provided
No
Recency
Items recently bought/viewed by the provided user
No
Recent High CTRs
Items most clicked-through from BlueConic recommendations by all visitors in the time frame defined in the collector
No
Recently bought items
Items recently bought by the provided user
No
Recently carted items
Items recently put in the shopping cart by the provided user
No
Same Category
Selects an article from the same category
No
Select one or more algorithms from the list available to users. For some algorithms, users can select the Ramp Up pace. Users can also adjust the Value slider to prioritize the algorithm when multiple are selected.
The available Ramp Up options are: Very Slow, Slow, Normal, Fast, Instant
Step 4: Apply relevant filters to be included in the content recommendations
This allows users to target specific sitenames, authors, or publication dates. Users can also create exclusion filters to exclude specific categories, authors, or sites from the content recommendations.
Product filters allow users to either exclude or exclusively include products that have been seen, added to a cart, or bought, as well as to hide out-of-stock products from the recommendations.
Step 5: Create Additional Configurations
Platform users can create multiple Boosts that allow for better recommendations. Once all the configurations are complete, users can submit them. The final workflow will display the new Recommended Notification block.
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