Notification Report
The Notification Report provides performance data for notifications sent across your organization. It supports three levels of reporting.
Organization Level
The Organization level gives you a high-level overview of how all of your domains are performing in aggregate.
Breakdowns:
Delivery Channel — Break data down by delivery channel (e.g., Web, iOS, Android)
Device Type — Break data down by the device on which the subscriber received the notification (Desktop, Mobile, Tablet)
Delivery Channel and Device Type — Combine both delivery channel and device type breakdowns
Measures (columns):
Notifications Sent
Impressions
Clicks
Clickthrough Rate (CTR)
Clicks per Send (CPS)
Filters:
Domain — Select one or more domains by display name. You can search the list and use Select All to quickly choose multiple domains. Remove the filter to include all domains.
Delivery Channel — Filter by Web, iOS, or Android
Source — Filter by Campaign, Feed, or Manual
Created By — Filter by the user who created the notification
Title — Free-text search on the notification title
Body — Free-text search on the notification body
Keywords — Filter by keyword tags associated with notifications
Domain Level
The Domain level is similar to the Organization level but adds an explicit domain breakdown so you can view individual performance stats at the domain level.
Breakdowns:
Delivery Channel
Device Type
Delivery Channel and Device Type
Dimensions:
Domain Name — Selected by default
Domain ID — Selected by default; can be deselected
Measures (columns):
Notifications Sent
Impressions
Clicks
Clickthrough Rate (CTR)
Clicks per Send (CPS)
Filters:
Domain, Delivery Channel, Source, Created By, Title, Body, Keywords (same as Organization level)
Notification Level
The Notification level allows you to view data from the perspective of individual notifications sent across your organization.
Breakdowns:
Domain — Adds Domain ID and Domain Name columns
Delivery Channel
Device Type
Domain and Delivery Channel
Domain and Device Type
Domain, Delivery Channel, and Device Type
Delivery Channel and Device Type
Dimensions (columns you can toggle on/off):
Notification ID — Selected by default
Title — Selected by default
Body — Selected by default
Image — Selected by default; displays inline with hover/click to expand
Audiences — Selected by default
Scheduled Time — Selected by default
Created By
Delivery Strategy
Icon — Displays inline with hover/click to expand
Keywords — Displayed as a comma-separated list
Landing URL — Clickable link
Lifespan
Source
Targeted Channels — Displayed as a comma-separated list
Measures (columns):
Impressions
Clicks
Clickthrough Rate (CTR)
Clicks per Send (CPS)
Filters:
Domain, Delivery Channel, Source, Created By, Title, Body, Keywords (same as Organization level)
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