# Pushly AI

### Pushly AI

Pushly AI uses artificial intelligence to generate notification content based on your landing page. It can automatically create titles, body text, images, and keywords — and even suggest multiple A/B test variants — by analyzing the content of the URL you provide.

#### Accessing Pushly AI

Pushly AI is accessed from the **Content Tools** button in the **Content** section of the Create Notification form. After entering a **Landing URL** in the **Destination** section, click the **Content Tools** button (located to the right of the Landing URL field). A dropdown appears with two sections:

* **Pushly AI**
  * **Generate AI content** — Analyzes your landing page and generates AI-powered notification content suggestions.

#### Generating AI Content

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To generate AI-powered notification content:

1. Enter a **Landing URL** in the **Destination** section of your notification.
2. Click the **Content Tools** button next to the Landing URL field.
3. Select **Generate AI content** from the dropdown.
4. The **Pushly AI Generated Results** modal will appear with up to 4 variant suggestions.

#### Reviewing AI-Generated Variants

The **Pushly AI Generated Results** modal displays up to 4 AI-generated variant cards. Each variant card contains:

* **Toggle** — Enable or disable the variant. Disabled variants will not be applied when you accept selections.
* **Usage dropdown** — Determines how the variant will be applied:
  * **Use as notification** — Replaces the current notification content with this variant's content.
  * **Use as new test variant** — Adds this variant as a new A/B test variant tab in the Content section.
  * **Variant not enabled** — Displayed when the variant toggle is off.
* **Tone badge** — A colored label indicating the tone of the generated content (e.g., **Dramatic**, **Inspiring**, **Informative**, **Curious**).
* **Why this Variant?** — A brief AI-generated explanation of the content strategy for this variant.
* **Content fields** — Each variant includes generated content for:
  * **Title** — The suggested notification headline.
  * **Body** — The suggested notification body text.
  * **Image** — A suggested image for the notification.

Each content field has a checkbox that allows you to select or deselect individual fields. Only checked fields will be applied when you accept the variant.

<figure><img src="https://810756845-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Lry9Z27iWOZyQEGAgY7%2Fuploads%2FZtcOnng4jjgYi2cVGwJq%2FScreenshot%202026-03-31%20at%2012.58.09%E2%80%AFPM.png?alt=media&#x26;token=cb635f71-d02a-4848-a9a0-0283efbed1b1" alt=""><figcaption></figcaption></figure>

#### Applying AI-Generated Content

At the bottom of the modal, a summary line shows how many selections you have made (e.g., "Selections: 1 new test variant, 1 replacement"). To apply your selections:

1. Enable the toggle for each variant you want to use.
2. Select the usage type from the dropdown (**Use as notification** or **Use as new test variant**).
3. Check or uncheck individual content fields (Title, Body, Image) to control which elements are applied.
4. Click the **Accept Selections** button to apply all enabled variants.

Variants set to **Use as notification** will replace the content in the current notification tab. Variants set to **Use as new test variant** will be added as new variant tabs in the **Content** section, automatically enabling A/B testing.

> ℹ️ Selecting multiple AI suggestions will enable A/B testing. The variant tabs in the Content section will be updated to reflect the selected variants.

#### AI Content in Notification Details

<figure><img src="https://810756845-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Lry9Z27iWOZyQEGAgY7%2Fuploads%2F1HQ5vqdr2NDwlXaVwoML%2FScreenshot%202026-03-31%20at%2012.42.01%E2%80%AFPM.png?alt=media&#x26;token=a8c79b6e-e09b-4c00-80db-23c68b766654" alt=""><figcaption></figcaption></figure>

After a notification that used Pushly AI content has been delivered, the **Notification Details** page displays additional metadata in the **Content** section:

* **Content Source** — Displays **Pushly AI** to indicate the content was AI-generated.
* **AI Content Tone** — Shows the tone that was applied to the notification (e.g., **Urgent**, **Dramatic**, **Inspiring**).
* **AI Content Reason** — A brief description of why the AI chose this content approach.