Pushly AI

Pushly AI

Pushly AI uses artificial intelligence to generate notification content based on your landing page. It can automatically create titles, body text, images, and keywords — and even suggest multiple A/B test variants — by analyzing the content of the URL you provide.

Accessing Pushly AI

Pushly AI is accessed from the Content Tools button in the Content section of the Create Notification form. After entering a Landing URL in the Destination section, click the Content Tools button (located to the right of the Landing URL field). A dropdown appears with two sections:

• Pushly AI

  • Generate AI content — Analyzes your landing page and generates AI-powered notification content suggestions.

Generating AI Content

To generate AI-powered notification content:

1. Enter a Landing URL in the Destination section of your notification.

2. Click the Content Tools button next to the Landing URL field.

3. Select Generate AI content from the dropdown.

4. The Pushly AI Generated Results modal will appear with up to 4 variant suggestions.

Reviewing AI-Generated Variants

The Pushly AI Generated Results modal displays up to 4 AI-generated variant cards. Each variant card contains:

• Toggle — Enable or disable the variant. Disabled variants will not be applied when you accept selections.

• Usage dropdown — Determines how the variant will be applied:

  • Use as notification — Replaces the current notification content with this variant's content.

  • Use as new test variant — Adds this variant as a new A/B test variant tab in the Content section.

  • Variant not enabled — Displayed when the variant toggle is off.

• Tone badge — A colored label indicating the tone of the generated content (e.g., Dramatic, Inspiring, Informative, Curious).

• Why this Variant? — A brief AI-generated explanation of the content strategy for this variant.

• Content fields — Each variant includes generated content for:

  • Title — The suggested notification headline.

  • Body — The suggested notification body text.

  • Image — A suggested image for the notification.

Each content field has a checkbox that allows you to select or deselect individual fields. Only checked fields will be applied when you accept the variant.

Applying AI-Generated Content

At the bottom of the modal, a summary line shows how many selections you have made (e.g., "Selections: 1 new test variant, 1 replacement"). To apply your selections:

1. Enable the toggle for each variant you want to use.

2. Select the usage type from the dropdown (Use as notification or Use as new test variant).

3. Check or uncheck individual content fields (Title, Body, Image) to control which elements are applied.

4. Click the Accept Selections button to apply all enabled variants.

Variants set to Use as notification will replace the content in the current notification tab. Variants set to Use as new test variant will be added as new variant tabs in the Content section, automatically enabling A/B testing.

ℹ️ Selecting multiple AI suggestions will enable A/B testing. The variant tabs in the Content section will be updated to reflect the selected variants.

AI Content in Notification Details

After a notification that used Pushly AI content has been delivered, the Notification Details page displays additional metadata in the Content section:

• Content Source — Displays Pushly AI to indicate the content was AI-generated.

• AI Content Tone — Shows the tone that was applied to the notification (e.g., Urgent, Dramatic, Inspiring).

• AI Content Reason — A brief description of why the AI chose this content approach.