Journey Builder

Journey Builder

The Journey Builder is a visual canvas where you design the flow of steps subscribers will move through after enrollment. The builder uses an automatic layout engine that positions nodes and routes connections cleanly, keeping flows readable even with complex branching paths.

Canvas Overview

Every journey starts with an Entry node (representing the trigger or schedule configuration) and ends with an Exit node. Steps are added between these nodes to define the subscriber's path.

Placeholder Steps

New journeys start with a visible placeholder step between the entry trigger and exit node. The placeholder makes it immediately clear where to add your first step.

Click the placeholder or use the + button on adjacent edges to replace it with a real step. Once replaced, the placeholder is removed from the flow automatically.

Adding Steps

To add a step to the journey, click the + button on any edge between nodes, or click a placeholder step. The Add Step Panel appears as a floating panel with step descriptions organized by category.

A/B/n Split Testing

Journeys support variant split steps for A/B and multivariate testing directly within the flow. Add a Split Test step from the + button on any edge to divide subscribers into 2–4 named variant paths — each allocated a configurable percentage of traffic (totaling 100%) — that automatically converge at a downstream join point, so the journey continues as a unified flow after the test.

For the full split-test workflow — configuring variants, reading variant performance, promoting a winner, and viewing revision history — see Split Testing & Promotion.